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China direct marketing
Borns developed a Brandvertising^SM campaign using an HTML email and landing page to directly reach prospects interested or involved in the Chinese market. The message was a pre-show announcement about Oliver's involvement in the upcoming MEDTEC show. The interest was strong and Borns provided intelligence which better prepared Oliver's staff for the event.

Brandvertising^SM email/web stats
- 138 emails delivered
- 42% email open rate
- 4% landing page click-through rate