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FAQ&A service brand identity launch
- HTML email
- Web landing page

Brandvertising^SM email/web stats
- 1,975 emails delivered
- 28% email open rate
- 3% landing page click-through rate

Website statistics revealed a 600% increase in web traffic due to this new resource section on the Oliver website the week of the launch. A 150% sustained increase in traffic has been realized on the Oliver website as this resource section is continually updated.