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Sales channel campaign
Industrial category
- 'Traditional' direct mail
- HTML email
- Web landing page

Brandvertising^SM email/web stats
- 85 recipients targeted
- 79 emails delivered
- 40% email open rate
- 9% landing page click-through rate

Result
- Gained 14 new partners (to date)

Anecdotal response
A new sales channel partner based in Louisiana, previously unfamiliar with Light said, "I told my business partner, I don't know what this is, but I have a feeling about it. By the time I received all eight direct mail cards, I got it."

Many kudos about the campaign were passed on to Light at a trade show following campaign, such as, "We didn't want the series to stop coming."