Agility Therapy manages and improves the performance of hospitals' and long-term care facilities' rehab departments. They also recruit physical and occupational therapists and speech language pathologists for their clients. Agility needed branding and marketing that helped them compete with national firms in acquiring contracts as well as hiring therapists.

Borns' reDiscover^SM brand development process includes a survey to determine what is most important to our clients' customers. In Agility Therapy's case, it was discovered that their willingness to be adaptable, agile, and responsive to the needs of their customers rated highest among all their other attributes. Borns coined the word flexagility™ to convey this unique selling proposition (aka: brand position).

There is a nationwide shortage of therapists so, recruiting presents a challenge. Agility also offers professionals flexagility when it comes to their individual careers.

A very important part of Borns' eDiscover^SM website research and planning process is keyword research. Once the keyword list is generated and scored, new site content is developed incorporating the best keyword terms.

Keyword integration improved search results from 2% to 22% in less than two months after Agility's new site was launched.

Keyword research also revealed that it made sense to change the name of the company from Agility Health to Agility Therapy. The domain agilitytherapy.com was available. Preliminary research showed Agility Therapy was trademarkable.

The planning part of the eDiscover^SM process includes generation of a site map that addresses the first two to three phases of a new site.

Borns then went about developing Agility's marketing communication program which includes a new website, trade show exhibit, collateral for events and client and prospect meetings. The new brand image is woven throughout each component.